AdSense now allow changes to their advertisement code

<b>This QuickTip is about a change to AdSense's policies about modifying their ad code: in short, you are now allowed to change the code in certain way, to achieve certain things.</b><br /><br /><a name="more"></a><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_PU7Vj7d4VOpQN_8DH5JBRBuEXtI2mYy09XjWYngPyRusB-eDJVolUkU7SH32FXLP0pJDXAtGBJrNPSNkoAuuXijUxNhQoPZWYzveiibL9S5IZnlhu0hZSXQPyxFgFuiK6XzJNujDJfwV/s217/quick-tips-blogger-hints-and-tips.png.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /><img alt="quick-tips logo" border="0" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_PU7Vj7d4VOpQN_8DH5JBRBuEXtI2mYy09XjWYngPyRusB-eDJVolUkU7SH32FXLP0pJDXAtGBJrNPSNkoAuuXijUxNhQoPZWYzveiibL9S5IZnlhu0hZSXQPyxFgFuiK6XzJNujDJfwV/s217/quick-tips-blogger-hints-and-tips.png.png" title="Quick tips for Blogger Users - especially about how Blogger works with other popular tools" width="200" /></a></div>AdSense have <a href="http://adsense.blogspot.ie/2013/05/updates-to-our-modifying-ad-code-policy.html" target="_blank">announced</a> changes to their "Modifying ad code" policy.<br /><br />In the past, <a href="http://blogger-hints-and-tips.blogspot.com/2010/02/setting-up-adsense-on-your-blog.html">publishers</a> weren't allowed to change AdSense ads in any way other than what could be done through the AdSense ad-code generator or Blogger's Add-a-gadget / Adsense tools.<br /><br />Now, however, some changes are allowed, so you can do things like:<br /><ul><li><b>Responsive design</b>: creating a single webpage that adapts to the device on it’s being viewed on (eg laptop, smartphone or tablet).</li><li><b>A/B testing</b>: creating multiple versions of a page and comparing how they are used to see which page is the most effective.</li><li><b>Setting custom channels</b> dynamically:</li><li><b>Ad tag minification</b>: Enabling your site pages to load faster by reducing the amount of data to be transferred.</li></ul><br /><br />In several places, AdSense say that the goals of these changes should be to "maximize ad and user experience" - and most of their Terms and Conditions about what you're not allowed to do still hold, so it's clearly not <i>carte blanche</i> to make any changes you want.<br /><br />Provided you have <a href="http://blogger-hints-and-tips.blogspot.com/2012/05/mobile-templates-for-blogger-and-why.html" target="_blank">enabled a mobile template</a> then responsive / adaptive website design isn't and issue which Blogger users have to worry much about - although there are <a href="http://blogger-hints-and-tips.blogspot.com/2012/09/responsive-web-design-for-Blogger.html">some things you can and should do</a>.<br /><br />A/B testing is certainly relevant- and I'll be looking to see how much support their code offers for this.<br /><br />Right now, I'm not sure how relevant dynamic custom channels and minification are for Bloggers - will be investigating this over the coming weeks.<br /><br />See <a href="https://support.google.com/adsense/answer/1354736?hl=en&topic=1271508&ctx=topic#&sourceid=aso&subid=ww-en-et-asblog_2013-05-23&medium=link" target="_blank">AdSense's help-centre</a> article for details and the specific code snippets related to the these types of changes.<br />

AdSense now allow changes to their advertisement code

This QuickTip is about a change to AdSense's policies about modifying their ad code: in short, you are now allowed to change the code ...

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